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Walter Brenner
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Universität Saint Gallen - St. Gallen / Switzerland
University of Saint Gallen
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Walter Brenner's MOST POPULAR ARTICLES
1-)
Testing the technology acceptance model across cultures: A three country studyD Straub, M Keil, W BrennerInformation & management 33 (1), 1-11, 199717411997
2-)
Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts [1]H Gebert, M Geib, L Kolbe, W BrennerJournal of knowledge management, 20037672003
3-)
Intelligent software agents: foundations and applicationsW Brenner, R Zarnekow, H WittigSpringer Science & Business Media, 20125952012
4-)
How AUDI AG established big data analytics in its digital transformation.C Dremel, J Wulf, MM Herterich, JC Waizmann, W BrennerMIS Quarterly Executive 16 (2), 20174762017
5-)
Design thinking as mindset, process, and toolbox: Experiences from research and teaching at the University of St. GallenW Brenner, F Uebernickel, T AbrellDesign thinking for innovation: Research and practice, 3-21, 20163582016
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