Wan Kalthom Yahya

Wan Kalthom Yahya

Universiti Teknologi MARA - Shah Alam / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 6100784
Universiti Teknologi MARA UiTM
person_outline Wan Kalthom Yahya's MOST POPULAR ARTICLES
1-) Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: The case of MalaysiaNorbani Che Ha, Bang Nguyen, Wan Kalthom YahyaJournal of Vacation Marketing - article online, 1-16, 201566*2015
2-) Environmental Conscious Behaviour among Male and Female Malaysian ConsumersR Zuraidah, H Nor Hashima, WK Yahya, Siti Aishah, MohamadOIDA International Journal of Sustainable Development 4 (8), 55-64, 2012242012
3-) The Relationship between Perceived Consumer Effectiveness, Environmental Concern and Ecologically Conscious Consumer BrhaviorWK Yahya, NH Hashim, S Aishah, Z Ramly3rd Annual International Conference on Business Strategy and Organizational …, 2013212013
4-) Understanding environmentally friendly consumer behaviorWK Yahya, ND Musa, NH HashimRegional Conference on Science, Technology and Social Sciences (RCSTSS 2014 …, 2016212016
5-) Green marketing tools effect on consumer buying decision in the bottled water industryD Prihandono, AP Wijaya, I Rizqiana, WK Yahya, AKR PrabumenangHumanities & Social Sciences Reviews 8 (4), 537-546, 2020202020