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Wanhsiu Sunny Tsai
University of Miami - Coral Gables / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1295540
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Wanhsiu Sunny Tsai's MOST POPULAR ARTICLES
1-)
Motivations and antecedents of consumer engagement with brand pages on social networking sitesWHS Tsai, LR MenJournal of Interactive Advertising 13 (2), 76-87, 20136822013
2-)
How companies cultivate relationships with publics on social network sites: Evidence from China and the United StatesLR Men, WHS TsaiPublic Relations Review 38 (5), 723-730, 20123502012
3-)
Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USAWHS Tsai, LR MenJournal of Marketing Communications 23 (1), 2-21, 20173262017
4-)
Beyond liking or following: Understanding public engagement on social networking sites in ChinaLR Men, WHS TsaiPublic Relations Review 39 (1), 13-22, 20133342013
5-)
Perceptual, attitudinal, and behavioral outcomes of organization–public engagement on corporate social networking sitesLR Men, WHS TsaiJournal of public relations research 26 (5), 417-435, 20142562014
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