Wanqi Gong

Wanqi Gong

Guangdong University of Foreign Studies - Guangzhou / China
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4508931
广东外语外贸大学
person_outline Wanqi Gong's MOST POPULAR ARTICLES
1-) Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsementW Gong, X LiPsychology & Marketing 34 (7), 720-732, 20171942017
2-) Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblogW GongAsia Pacific Journal of Marketing and Logistics, 2020302020
3-) Stigmatized portrayals of single women: A content analysis of news coverage on single women and single men in ChinaW Gong, C Tu, LC JiangJournal of Gender Studies 26 (2), 197-211, 2017302017
4-) Microblogging reactions to celebrity endorsement: effects of parasocial relationship and source factorsW Gong, X LiChinese Journal of Communication 12 (2), 185-203, 2019272019
5-) Counteracting indirect influence: the responses of single Chinese women to prejudicial media portrayals of single womanhoodLC Jiang, W GongChinese Journal of Communication 9 (3), 215-231, 2016182016