Wayne Desarbo

Wayne Desarbo

Pennsylvania State University - University Park / United States
Business & Management / Business Administration
AD Scientific Index ID: 894330
person_outline Wayne Desarbo's MOST POPULAR ARTICLES
1-) Response determinants in satisfaction judgmentsRL Oliver, WS DeSarboJournal of consumer research 14 (4), 495-507, 198832881988
2-) Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performanceWS DeSarbo, C Anthony Di Benedetto, M Song, I SinhaStrategic management journal 26 (1), 47-74, 200512262005
3-) An empirical pooling approach for estimating marketing mix elasticities with PIMS dataV Ramaswamy, WS DeSarbo, DJ Reibstein, WT RobinsonMarketing science 12 (1), 103-124, 199312441993
4-) Processing of the satisfaction response in consumption: a suggested framework and research propositionsRL OliverJournal of consumer satisfaction, dissatisfaction and complaining behavior 2 …, 198912801989
5-) Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designsPJ Lenk, WS DeSarbo, PE Green, MR YoungMarketing Science 15 (2), 173-191, 19967361996