Wayne Le

Wayne Le

Banking University Ho Chi Minh City - Medina / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 4923588
Đại học Ngân hàng Hồ Chi Minh thành phố
person_outline Wayne Le's MOST POPULAR ARTICLES
1-) A moderated mediation model of situational context and brand image for online purchases using eWOMLN Hoang, LT TungJournal of Product & Brand Management 32 (4), 661-672, 202332023
2-) Impact of R&D expenditure on economic growth: evidence from emerging economiesLT Tung, LN HoangJournal of Science and Technology Policy Management 15 (3), 636-654, 202452024
3-) Electronic word of mouth, brand image and young customers\\\\\\\\\\\\\\\' online purchase intention during the COVID-19 pandemicLN Hoang, LT TungJournal of Advances in Management Research 20 (5), 883–895, 202392023
4-) The second-stage moderating role of situational context on the relationships between eWOM and online purchase behaviourLN Hoang, LT TungBehaviour & Information Technology 42 (15), 2674-2687, 202382023
5-) Managing resistance to information system (IS) change at the pre-implementation stage from the senior management perspective: a case of a commercial bank in VietnamNH LeLondon Metropolitan University, 201612016