Weiqing Zhang

New York University - New York / United States

Business & Management / Marketing

AD Scientific Index ID: 5270812

Registration, Add Profile,
Premium Membership

Get Your Global Impact Certificate

Weiqing Zhang's MOST POPULAR ARTICLES

1-) From high bar to uneven bars: The impact of information granularity in quality certification Management Science 69 (10), 6109-6127, 2023

2-) Success and survival in livestream shopping Available at SSRN 4028092, 2022

3-) The power of livestream shopping: Boosting revenue and catalyzing spillover Working Paper, 2024

4-) The Impacts of Content Inclusiveness and Content Moderation Practices: Evidence From a Social Media Platform Available at SSRN 5109139, 2025

5-) Customer Return Rate Evolution International Journal of Research in Marketing, 2025

ARTICLES

Add your articles