Wen-Kuo Chen (陳文國)

Wen-Kuo Chen (陳文國)

Chaoyang University of Technology - Taichung / Taiwan
Others
AD Scientific Index ID: 398291
朝陽科技大學
person_outline Wen-Kuo Chen (陳文國)'s MOST POPULAR ARTICLES
1-) Why on‐line customers remain with a particular e‐retailer: An integrative model and empirical evidenceHT Tsai, HC Huang, YL Jaw, WK ChenPsychology & Marketing 23 (5), 447-464, 20062632006
2-) Understanding the Effects of Ewom on Cosmetic Consumer Behavioral IntentionCW Chen, WC Chen, WK ChenInternational Journal of Electronic Commerce Studies 5 (1), 97-102, 2014442014
3-) Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context.WK Chen, HC Huang, ST ChouECIS, 1022-1033, 2008422008
4-) The Study of eWOM Adoption ModelCW Chen, WK Chen, YY HsuMarketing Review/Xing Xiao Ping Lun 8 (2), 2011212011
5-) Understanding what determines consumers\' expanded use of mobile videophonesWK Chen, HC Huang, SCT ChouBehaviour & Information Technology 31 (10), 953-967, 2012192012