Wenbo Wang

Wenbo Wang

Hong Kong University of Science & Technology - Kowloon / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 6101042
香港科技大學
person_outline Wenbo Wang's MOST POPULAR ARTICLES
1-) Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms Journal of Marketing Research 54 (3), 478-494, 2017
2-) Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment Marketing Science 36 (6), 838–861, 2017
3-) In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments Marketing Science 39 (2), 285–295, 2020
4-) Lay theories of medicine and a healthy lifestyle Journal of Consumer Research 37 (1), 80-97, 2010
5-) TV Channel Search and Commercial Breaks Journal of Marketing Research 54 (5), 671-686, 2017