Wendy Hein

Wendy Hein

Birkbeck University of London - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4329412
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person_outline Wendy Hein's MOST POPULAR ARTICLES
1-) Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinitiesJ Hearn, W HeinJournal of Marketing Management 31 (15-16), 1626-1651, 2015812015
2-) Transformative intersectionality: Moving business towards a critical praxisL Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ...Journal of Business Research 100, 366-375, 2019892019
3-) Gender justice and the market: a transformative consumer research perspectiveW Hein, L Steinfield, N Ourahmoune, CA Coleman, LT Zayer, J LittlefieldJournal of Public Policy & Marketing 35 (2), 223-236, 2016882016
4-) Practising gender: The role of banter in young men’s improvisations of masculine consumer identitiesW Hein, S O’DonohoeJournal of Marketing Management 30 (13-14), 1293-1319, 2014792014
5-) Mobile phones as an extension of the participant observer\'s self: Reflections on the emergent role of an emergent technologyW Hein, S O\'Donohoe, A RyanQualitative Market Research: An International Journal 14 (3), 258-273, 2011782011