Wendy W Moe

Wendy W Moe

University of Maryland - College Park / United States
Others
AD Scientific Index ID: 1295647
person_outline Wendy W Moe's MOST POPULAR ARTICLES
1-) Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstreamWW MoeJournal of consumer psychology 13 (1-2), 29-39, 200310322003
2-) The value of social dynamics in online product ratings forumsWW Moe, M TrusovJournal of Marketing Research 48 (3), 444-456, 20118852011
3-) Online product opinions: Incidence, evaluation, and evolutionWW Moe, DA SchweidelMarketing Science 31 (3), 372-386, 20128112012
4-) Dynamic conversion behavior at e-commerce sitesWW Moe, PS FaderManagement Science 50 (3), 326-335, 20048432004
5-) On the depth and dynamics of online search behaviorEJ Johnson, WW Moe, PS Fader, S Bellman, GL LohseManagement science 50 (3), 299-308, 20047902004