Wenyu Dou

Wenyu Dou

City University of Hong Kong - Coimbatore / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 422441
person_outline Wenyu Dou's MOST POPULAR ARTICLES
1-) Interactive functions and their impacts on the appeal of Internet presence sites.S Ghose, W DouJournal of Advertising research 38 (2), 29-43, 19989101998
2-) Social factors in user perceptions and responses to advertising in online social networking communitiesF Zeng, L Huang, W DouJournal of interactive advertising 10 (1), 1-13, 20094472009
3-) The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulenceG Wang, W Dou, W Zhu, N ZhouJournal of Business Research 68 (9), 1928-1936, 20153212015
4-) Brand positioning strategy using search engine marketingW Dou, KH Lim, C Su, N Zhou, N CuiMIS quarterly, 261-279, 20103552010
5-) Note from special issue editors: Advertising with user-generated content: A framework and research agendaS Krishnamurthy, W DouJournal of Interactive Advertising 8 (2), 1-4, 20083302008