Werner J Reinartz

Werner J Reinartz

Universität zu Köln - Köln / Germany
Business & Management / Marketing
AD Scientific Index ID: 1788779
University of Cologne
person_outline Werner J Reinartz's MOST POPULAR ARTICLES
1-) The customer relationship management process: Its measurement and impact on performance Journal of marketing research 41 (3), 293-305, 2004
2-) On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing Journal of marketing 64 (4), 17-35, 2000
3-) Customer relationship management Springer-Verlag GmbH Germany, part of Springer Nature 2006, 2012, 2018, 2018
4-) The impact of customer relationship characteristics on profitable lifetime duration Journal of marketing 67 (1), 77-99, 2003
5-) The impact of customer relationship characteristics on profitable lifetime durationWJ Reinartz, V KumarJournal of marketing 67 (1), 77-99, 200319292003