Wiebke Iy Keller

Wiebke Iy Keller

Universität Tubingen - Tübingen / Germany
Business & Management / Marketing
AD Scientific Index ID: 5218396
Eberhard Karls University of Tübingen
person_outline Wiebke Iy Keller's MOST POPULAR ARTICLES
1-) Price promotions and popular eventsWIY Keller, B Deleersnyder, K GedenkJournal of Marketing 83 (1), 73-88, 2019542019
2-) Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center …K Wolter, M Praktiknjo, J Boie, G Decker, J Nadal, C Jansen, WIY Keller, ...Cardiovascular and Interventional Radiology 44 (8), 1240-1250, 2021112021
3-) Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discountersKA Widdecke, WIY Keller, K Gedenk, B DeleersnyderInternational Journal of Research in Marketing, 202272022
4-) Promotions and popular seasonal eventsW Keller, B Deleersnyder, K GedenkWorking paper, 201372013
5-) Gender diversity in academic publishing—comment on Galak and Kahn (2021)WIY Keller, F Müller, M Stromberg, D PapiesMarketing Letters 32 (3), 325-336, 202162021