William Hedgcock

William Hedgcock

University of Minnesota Twin Cities - Minneapolis / United States
Business & Management / Marketing
AD Scientific Index ID: 4681008
person_outline William Hedgcock's MOST POPULAR ARTICLES
1-) Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study W Hedgcock, AR Rao Journal of Marketing Research 46 (1), 1-13, 2009 2282009
2-) Observing product touch: The vicarious haptic effect in digital marketing and virtual realityAW Luangrath, J Peck, W Hedgcock, Y XuJournal of Marketing Research 59 (2), 306-326, 20221322022
3-) Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studiesWM Hedgcock, KD Vohs, AR RaoJournal of Consumer Psychology, 20121292012
4-) Could Ralph Nader\'s entrance and exit have helped Al Gore? The impact of decoy dynamics on consumer choiceW Hedgcock, AR Rao, H ChenJournal of Marketing Research 46 (3), 330-343, 20091122009
5-) Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”SA Huettel, JW Payne, C Yoon, R Gonzalez, JR Bettman, W Hedgcock, ...Journal of Marketing Research 46 (1), 14-24, 200987*2009