William K Darley

William K Darley

University of Toledo - Toledo / United States
Business & Management / Marketing
AD Scientific Index ID: 1680517
person_outline William K Darley's MOST POPULAR ARTICLES
1-) Gender differences in information processing strategies: An empirical test of the selectivity model in advertising responseWK Darley, RE SmithJournal of advertising 24 (1), 41-56, 19958931995
2-) Toward an integrated framework for online consumer behavior and decision making process: A reviewWK Darley, C Blankson, DJ LuethgePsychology & marketing 27 (2), 94-116, 20106042010
3-) Modeling the determinants and effects of creativity in advertisingRE Smith, SB MacKenzie, X Yang, LM Buchholz, WK DarleyMarketing science 26 (6), 819-833, 20073622007
4-) Advertising claim objectivity: Antecedents and effectsWK Darley, RE SmithJournal of Marketing 57 (4), 100-113, 19933211993
5-) Family Decision Making in Leisure-Time Activities: An Exploratory Investigation of the Impact of Locus Control and Parental Type on Perceived Child InfluenceWK Darley, JS LimAdvances in Consumer Research, volume 13, 370-374, 1986280*1986