William L Wilkie

William L Wilkie

University of Notre Dame - Notre Dame / United States
Business & Management / Marketing
AD Scientific Index ID: 1469430
person_outline William L Wilkie's MOST POPULAR ARTICLES
1-) Issues in marketing\'s use of multi-attribute attitude modelsWL Wilkie, EA PessemierJournal of Marketing research 10 (4), 428-441, 197313861973
2-) Consumer BehaviorWL WilkieJohn Wiley & Sons, 1986919*1986
3-) Scholarly research in marketing: Exploring the “4 eras” of thought developmentWL Wilkie, ES MooreJournal of public policy & Marketing 22 (2), 116-146, 20039172003
4-) Buyer uncertainty and information searchJE Urbany, PR Dickson, WL WilkieJournal of consumer research 16 (2), 208-215, 19898491989
5-) Passing the torch: Intergenerational influences as a source of brand equityES Moore, WL Wilkie, RJ LutzJournal of Marketing 66 (2), 17-37, 20026392002