Winfred Onyas

Winfred Onyas

University of Leicester - Leicester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5270276
person_outline Winfred Onyas's MOST POPULAR ARTICLES
1-) Exploring the brand's world-as-assemblage: The brand as a market shaping device Marketing Performativity, 141-166, 2018
2-) Agencing markets: Actualizing ongoing market innovation Industrial Marketing Management 44, 13-21, 2015
3-) Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda Journal of Rural Studies 61, 12-21, 2018
4-) Negotiating agency in mitigating franchisee failure: a critical discourse analysis Industrial Marketing Management 98, 1-16, 2021
5-) The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool Journal of Consumer Affairs 55 (1), 31-58, 2021