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Wolfgang Hinck
AD Scientific Index 2024
Business & Management / Marketing
American University of Integrative Sciences - / Barbados
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Wolfgang Hinck's MOST POPULAR ARTICLES
1-)
The Role of Domestic Animosity in Consumer Choice: Empirical Evidence from GermanyW HinckJournal of Euromarketing 14 (1-2), 87-104, 20051202005
2-)
An Empirical Investigation of the Failure of Eastern German Products in Western German MarketsW Hinck, A Cortes, K JamesJournal for International Business and Entrepreneurship Development 2 (1 …, 2004342004
3-)
Executive Insights: Market Orientation of Mexican CompaniesR Felix, W HinckJournal of International Marketing 13 (1), 111-127, 2005262005
4-)
The Effect of Anticipatory Emotions on Student Performance in Marketing SimulationsW Hinck, ZU AhmedJournal of Research in Marketing and Entrepreneurship, 2015112015
5-)
Twenty-five years after the fall of the Berlin Wall: An empirical revisit of West German consumers\' attitudes toward products and brands from former East GermanyZU Ahmed, W Hinck, R FelixJournal of Promotion Management 24 (6), 895-910, 201872018
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