Wondwesen Tafesse

Wondwesen Tafesse

University of Tromso - Tromsø / Norway
Business & Management / Marketing
AD Scientific Index ID: 1075864
The Arctic University of Norway
person_outline Wondwesen Tafesse's MOST POPULAR ARTICLES
1-) Followers\' engagement with instagram influencers: The role of influencers’ content and engagement strategyW Tafesse, BP WoodJournal of retailing and consumer services 58, 102303, 20215812021
2-) Content strategies and audience response on Facebook brand pagesW TafesseMarketing Intelligence & Planning 33 (6), 927-943, 20152422015
3-) An experiential model of consumer engagement in social mediaW TafesseJournal of Product & Brand Management, 20162172016
4-) Implementing social media marketing strategically: an empirical assessmentW Tafesse, A WienJournal of Marketing Management 34 (9-10), 732-749, 20182682018
5-) A framework for categorizing social media postsW Tafesse, A WienCogent Business & Management 4 (1), 1284390, 20171912017