Wong Chee Hoo

Wong Chee Hoo

INTI International University - Putera Nilai / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 4559877
Universiti Antarabangsa INTI
person_outline Wong Chee Hoo's MOST POPULAR ARTICLES
1-) Relationship between marketing mix strategy and consumer motive: An empirical study in major Tesco storesJ Munusamy, CH WongUnitar e-journal 4 (2), ISSN: 1511 7219, 20081062008
2-) Brand equity and current use as the new horizon for repurchase intention of smartphoneJ Bojei, CH WongInternational Journal of Business & Society 13 (1), ISSN 1511 6670, 2012992012
3-) Attitude towards advertising among students at private higher learning institutions in SelangorJ Munusamy, CH WongUnitar e-journal 3 (1), ISSN: 1511 7219, 2007692007
4-) The role of open innovation and a normalizing mechanism of social capital in the tourism industryS Annamalah, P Paraman, S Ahmed, R Dass, I Sentosa, TR Pertheban, ...Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100056, 2023402023
5-) The Impact of Proactive Resilience Strategies on Organizational Performance: Role of Ambidextrous and Dynamic Capabilities of SMEs in Manufacturing SectorTR Pertheban, R Thurasamy, A Marimuthu, KR Venkatachalam, ...Sustainability 15 (16), 12665, 2023252023