Wong, King-Yin

Wong, King-Yin

Nanyang Technological University - Jurong West / Singapore
Business & Management / Marketing
AD Scientific Index ID: 5218010
南洋理工大学
person_outline Wong, King-Yin's MOST POPULAR ARTICLES
1-) Credit card cue effect: How mere exposure to credit card cues promotes consumers’ perceived financial well-being and spendingKY Wong, M LynnInternational Journal of Bank Marketing 38 (2), 368-383, 2020152020
2-) The easy-money effect: credit card spending and hard-work remindersKY Wong, M LynnJournal of Consumer Marketing 34 (7), 541-551, 2017132017
3-) Marketing Tourism Products in Virtual Reality: Moderating Effect of Product ComplexityCH Chan, KY Wong, TW LuiENTER22 e-Tourism Conference, 318-322, 202332023
4-) Virtual Reality Marketing in Hospitality and TourismKY WongUniversity of South Florida M3 Center Publishing 18 (9781732127586), 6, 202142021
5-) CONSUMER EMBARRASSMENT AND ITS BEHAVIORAL CONSEQUENCESKY WongMarketing Theory and Applications, 126, 200622006