Woo Jin Choi

Woo Jin Choi

University of Seoul - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4508935
서울시립대학교
person_outline Woo Jin Choi's MOST POPULAR ARTICLES
1-) Can brands move in from the outside? How moral identity enhances out-group brand attitudesWJ Choi, KP WinterichJournal of Marketing 77 (2), 96-111, 20131592013
2-) Endorsed sustainable products: The role of celebrity ethicality and brand ethicalityJ Kang, WJ ChoiClothing and Textiles Research Journal 34 (4), 303-319, 2016292016
3-) Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' gift preferencesWJ Choi, JH Park, HJ YoonJournal of Business Research 91, 1-7, 2018262018
4-) Guess who buys cheap? The effect of consumers’ goal orientation on product preferenceWJ Choi, H Sun, Y Liu, H ChenJournal of Consumer Psychology 30 (3), 506-514, 2020282020
5-) Felt betrayed or resisted? The impact of pre‐crisis corporate social responsibility reputation on post‐crisis consumer reactions and retaliatory behavioral intentionsJ Kang, T Slaten, WJ ChoiCorporate Social Responsibility and Environmental Management 28 (1), 511-524, 2021242021