Wooyang Kim

Wooyang Kim

Minnesota State University Moorhead - Moorhead / United States
Business & Management / Marketing
AD Scientific Index ID: 4786345
person_outline Wooyang Kim's MOST POPULAR ARTICLES
1-) The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market Asia Pacific Journal of Marketing and Logistics 23 (5), 714-744, 2011
2-) Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products: a three-country empirical study Journal of Global Scholars of Marketing Science 22 (1), 1-23, 2012
3-) Investigating the effects of consumer innovativeness on shape of consideration sets: focusing on comparison between consideration sets of innovators and non-innovators Advances in Consumer Research 32, 212-218, 2005
4-) Consumer innovativeness: a domain-specific perspective of information acquisition and choice Journal of Global Scholars of Marketing Science 25 (1), 17-36, 2015
5-) Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory Asia Pacific Journal of Marketing and Logistics 34 (10), 2237-2268, 2022