Worapoj Sirichareechai

Worapoj Sirichareechai

Rangsit University - Pathum Thani / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5079487
มหาวิทยาลัยรังสิต
person_outline Worapoj Sirichareechai's MOST POPULAR ARTICLES
1-) A study of electronic word of mouth (eWOM) on tourism destination choice: in context of religious tourism motivation in Pathum Thani province ThailandW SirichareechaiConference: The International and National Conference on Business …, 2018102018
2-) A Serial Mediation Model of User Motivation, User Satisfaction, Emotional Commitment on Continuance Intention of Thai millennial Youtube usersW Sirichareechai, R Kanjanawat, L KaewshaiJournal of International Studies, Prince of Songkla University 11 (1), 253-287, 202122021
3-) An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial …W SirichareechaiBangkok: Assumption University, 202112021
4-) The Impact of Cultural Contact, Destination Image, Smart Tourism technology and Memorable Experiences on Revisit Intention of Tourists through Tourist Satisfaction in Hebei …H Shaoai, C Samarnbutra, W SirichareechaiJournal of Roi Kaensarn Academi 9 (9), 286-296, 20242024
5-) The Mediating Role of Brand Trust in Business Model Innovation and Brand Loyalty---A Case Study of Guizhou Hot Spring Health Tourism Industry in ChinaX Xue, N Chansom, W SirichareechaiJournal of Roi Kaensarn Academi 9 (9), 516-533, 20242024