Workneh Kassa

Workneh Kassa

Addis Ababa University - Addis Ababa / Ethiopia
Business & Management / Marketing
AD Scientific Index ID: 4360803
አዲስ አበባ ዩኒቨርሲቲ
person_outline Workneh Kassa's MOST POPULAR ARTICLES
1-) Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralistsPTM Ingenbleek, WK Tessema, HCM Van TrijpInternational Journal of Research in Marketing 30 (1), 83-97, 2013832013
2-) Pastoralism, sustainability, and marketing. A reviewWK Tessema, P Ingenbleek, H van TrijpAgronomy for Sustainable Development 34 (1), 75-92, 2014432014
3-) Refining the smallholder market integration framework: A qualitative study of Ethiopian pastoralistsWK Tessema, PTM Ingenbleek, HCM van TrijpNJAS-Wageningen Journal of Life Sciences 88, 45-56, 2019162019
4-) The effects of commercial orientation on (Agro) pastoralists’ household food security: Evidence from (Agro) pastoral communities of Afar, Northeastern EthiopiaDW Benti, WT Biru, WK TessemaSustainability 14 (2), 731, 2022182022
5-) Moving toward new horizons for marketing education: designing a marketing training for the poor in developing and emerging marketsML Teklehaimanot, PTM Ingenbleek, WK Tessema, HCM van TrijpJournal of Marketing Education 39 (1), 47-60, 2017172017