Wornchanok Chaiyasoonthorn

Wornchanok Chaiyasoonthorn

King Mongkut's Institute of Technology Ladkrabang - Bangkok / Thailand
Business & Management / Business Administration
AD Scientific Index ID: 4496855
สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง
person_outline Wornchanok Chaiyasoonthorn's MOST POPULAR ARTICLES
1-) Digital payment system innovations: A marketing perspective on intention and actual use in the retail sectorS Chaveesuk, B Khalid, W ChaiyasoonthornInnovative Marketing 17 (3), 109, 2021382021
2-) Continuance intention to use digital payments in mitigating the spread of COVID-19 virusS Chaveesuk, B Khalid, W ChaiyasoonthornInternational Journal of Data and Network Science 6 (2), 527-536, 2022532022
3-) Moocs adoption in higher education: A management perspectiveB Khalid, S Chaveesuk, W ChaiyasoonthornPolish Journal of Management Studies 23, 2021512021
4-) Retailers, don\'t ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heelA Gutierrez, K Punjaisri, B Desai, SFS Alwi, S O\'Leary, ...Journal of Retailing and Consumer Services 72, 103272, 2023552023
5-) Factors influencing behavioural intention to use MOOCsB Khalid, M Lis, W Chaiyasoonthorn, S ChaveesukEngineering Management in Production and Services 13 (2), 83-95, 2021532021