Wynd Deshaw Harris Aka William D Harris

Wynd Deshaw Harris Aka William D Harris

University of Connecticut - Storrs / United States
Business & Management / Marketing
AD Scientific Index ID: 1777162
person_outline Wynd Deshaw Harris Aka William D Harris's MOST POPULAR ARTICLES
1-) Affect intensity and the consumer\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s attitude toward high impact emotional advertising appealsDJ Moore, WD HarrisJournal of advertising 25 (2), 37-50, 19962731996
2-) Affect intensity: An individual difference response to advertising appealsDJ Moore, WD Harris, HC ChenJournal of consumer research 22 (2), 154-164, 19952421995
3-) Exploring The Role of Individual Differences in Affect Intensity on the Consumer\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Response to Advertising Appeals.DJ Moore, WD Harris, HC ChenAdvances in consumer research 21 (1), 1994321994
4-) Affect Intensity as an Individual Difference Variable in Consumer Response to Advertising Appeals.WD Harris III, DJ MooreAdvances in consumer research 17 (1), 1990181990
5-) Preference markets for innovation ranking and selectionL Chen, P Goes, W Harris, J Marsden, J ZhangInterfaces 40 (2), 144-153, 2010122010