Xian Gu

Xian Gu

Indiana University System - Bloomington / United States
Business & Management / Marketing
AD Scientific Index ID: 5218926
Indiana University
person_outline Xian Gu's MOST POPULAR ARTICLES
1-) Selling the Premium in FreemiumX Gu, PK Kannan, L MaJournal of Marketing 82 (6), 10-27, 20181412018
2-) Opportunities and Challenges of Using Biometrics for Business: Developing A Research AgendaA De Keyser, Y Bart, X Gu, SQ Liu, SG Robinson, PK KannanJournal of Business Research 136, 52-62, 2021522021
3-) The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel PurchaseX Gu, PK KannanJournal of Marketing Research 58 (2), 246-264, 2021432021
4-) Influencer Mix Strategies in Livestream Commerce: Impact on Product SalesX Gu, X Zhang, PK KannanJournal of Marketing, 202445*2024
5-) How Companies Can Get the Most Out of A Freemium Business ModelX Gu, PK Kannan, L MaHarvard Business Review, Brighton, MA, USA, 2019112019