Xiao Tong

Xiao Tong

University of Alabama - Tuscaloosa / United States
Others
AD Scientific Index ID: 1701905
The University of Alabama
person_outline Xiao Tong's MOST POPULAR ARTICLES
1-) Measuring customer‐based brand equity: Empirical evidence from the sportswear market in ChinaX Tong, JM HawleyJournal of product & brand management, 20097462009
2-) A cross‐national investigation of an extended technology acceptance model in the online shopping contextX TongInternational Journal of retail & distribution management, 20102842010
3-) Brand personality and brand equity: evidence from the sportswear industryJ Su, X TongJournal of Product & Brand Management, 20152022015
4-) Creating brand equity in the Chinese clothing market: The effect of selected marketing activities on brand equity dimensionsX Tong, JM HawleyJournal of Fashion Marketing and Management: An International Journal 13 (4 …, 20091702009
5-) Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brandsX Tong, J Su, Y XuInternational journal of fashion design, technology and education 11 (2 …, 20181392018