Xiaoling Zhang

Xiaoling Zhang

Shanghai University of International Business and Economics - Shanghai / China
Business & Management / Marketing
AD Scientific Index ID: 3484497
上海对外经贸大学
person_outline Xiaoling Zhang's MOST POPULAR ARTICLES
1-) An Examination of Social Influence on Shopper Behavior Using Video Tracking Data Journal of Marketing 78 (5), 24-41, 2014
2-) Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending Journal of the Academy of Marketing Science 46, 1089-1107, 2018
3-) Effects of store fixture shape at retail checkout: evidence from field and online studies Production and Operations Management 32 (10), 3158-3173, 2023
4-) Modeling the Dynamic Influence of Group Interaction and the Store Environment on Shopper Preferences and Purchase BehaviorX Zhang, S Li, R BurkeINFORMS Marketing Science conference, 201242012
5-) Picking out the Buyers from the BrowsersX Zhang, S Li, R Burke, A LeykinINFORMS Marketing Science conference, 20092009