Xiaomeng Fan

Xiaomeng Fan

ShanghaiTech University - Shanghai / China
Business & Management / Marketing
AD Scientific Index ID: 5282350
上海科技大学
person_outline Xiaomeng Fan's MOST POPULAR ARTICLES
1-) Promotionlens: Inspecting promotion strategies of online e-commerce via visual analytics IEEE Transactions on Visualization and Computer Graphics 29 (1), 767-777, 2022
2-) The Boomerang Effect of Zero Pricing: When and Why a Zero Price is Less Effective than a Low Price for Enhancing Consumer Demand Journal of the Academy of Marketing Science, 2022
3-) More promoters and less detractors: Using generalized ordinal logistic regression to identify drivers of customer loyalty International Journal of Marketing Studies 5 (5), 12, 2013
4-) Acquiring favorable attitudes based on aversive affective cues: Examining the spontaneity and efficiency of propositional evaluative conditioning. Journal of Experimental Social Psychology, 2021
5-) Two- or one-dimensional view of arousal? Exploring tense and energetic arousal routes to consumer attitudes European Journal of Marketing 49 (9-10), 1417-1435, 2015