Xiaowei Cai

Xiaowei Cai

Universidad Pública de Navarra - Pamplona / Spain
Business & Management / Marketing
AD Scientific Index ID: 5650680
Public University of Navarre,
person_outline Xiaowei Cai's MOST POPULAR ARTICLES
1-) Impact of seller-and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valenceX Cai, J Cebollada, M CortiñasJournal of Retailing and Consumer Services 70, 103141, 2023342023
2-) From traditional gaming to mobile gaming: Video game players\\\\\\\' switching behaviourX Cai, J Cebollada, M CortinasEntertainment Computing 40, 100445, 2022262022
3-) A grounded theory approach to understanding in-game goods purchaseX Cai, J Cebollada, M CortiñasPlos one 17 (1), e0262998, 2022222022
4-) Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale developmentX Cai, J Cebollada, M CortiñasInternational Journal of Human-Computer Studies 159, 102746, 2022232022
5-) Entertainment ComputingX Cai, J Cebollada, M Cortinas2017