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Xinyu Lu
Shanghai International Studies University - Shanghai / China
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AD Scientific Index ID: 4934895
上海外国语大学
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Xinyu Lu's MOST POPULAR ARTICLES
1-)
The effect of sponsorship disclosure in YouTube product reviewsA Pfeuffer, X Lu, Y Zhang, J HuhJournal of Current Issues & Research in Advertising 42 (4), 391-410, 2021182021
2-)
You reap where you sow: a trust-based approach to initial seeding for viral advertisingJ Huh, H Kim, B Rath, X Lu, J SrivastavaInternational Journal of Advertising 39 (7), 963-989, 2020172020
3-)
Cultural differences in consumer engagement in brand-related SNS groups: a cross-cultural study of China and the United States X Lu Journal of Global Marketing 31 (5), 295-307, 2018 122018
4-)
Tweeting the pivot? The United States and PD 2.0 in Northeast AsiaE T Metzgar, X LuPlace branding and public diplomacy 11 (3), 204-215, 2015132015
5-)
Factors Influencing Public Awareness of and Attitudes toward Palliative Care: A Cross-Sectional Analysis of the 2018 HINTS SurveyX Lu, J LiuFrontiers in Public Health, 624, 010
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