Xiu Wu

Concordia University Montréal - Montréal / Canada

Business & Management / Marketing

AD Scientific Index ID: 5720415

Université Concordia

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Xiu Wu's MOST POPULAR ARTICLES

1-) The Effect of Masculinity and Femininity Incongruence on Consumer Responses to BrandsX Wu, B GrohmannThe Journal of Business Diversity 21 (1), 95-120, 202112021

2-) Effects of Masculinity and Femininity Incongruence on Consumer Responses to BrandsX Wu, B GrohmannAssociation for Consumer Research 48, 1228-1228, 202012020

3-) Measuring the Perceived Boundary between Consumers and BrandsX WuConcordia University, 20192019

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