Xuan Zhou

Xuan Zhou

Nanyang Technological University - Jurong West / Singapore
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5720500
南洋理工大学
person_outline Xuan Zhou's MOST POPULAR ARTICLES
1-) Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectivenessC Lou, CR Taylor, X ZhouJournal of Current Issues & Research in Advertising 44 (1), 60-87, 2023412023
2-) Transcendent brand activism advertising: Explicating the roles of color and message framing in advertising effectivenessX Zhou, C Lou, X HuangJournal of Advertising 53 (2), 183-199, 2024132024
3-) Reviewing the commercial and social impact of social media influencersC Lou, T Chee, X ZhouThe dynamics of influencer marketing, 60-79, 2022132022
4-) Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertisingC Lou, X Zhou, X Huang, C Qiu, M YuanInternational Journal of Advertising 42 (5), 890-915, 2023102023
5-) Modeling the effects of streamer characteristics and platform affordances in livestreaming e-commerce: A mixed-methods approachX Zhou, C LouJournal of Current Issues & Research in Advertising 45 (1), 112-139, 202482024