Ya-Hui Kuo

Ya-Hui Kuo

National Cheng Kung University - Tainan City / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 5720749
國立成功大學
person_outline Ya-Hui Kuo's MOST POPULAR ARTICLES
1-) This country is Loveable: A model of destination brand love considering consumption authenticity and social experience Journal of Destination Marketing & Management 32, 100878, 2024
2-) A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States Cross Cultural & Strategic Management 29 (4), 919-937, 2022
3-) A benchmarking analysis of customer relationship management for international tourist hotels International Journal of Management and Enterprise Development 6 (3), 357-375, 2009
4-) Direct and interaction effects of cognitive bias and anxiety on credit misuse among US college students Family and Environment Research 56 (5), 447-460, 2018
5-) The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories Frontiers in Psychology 13, 903170, 2022