Ya You

Ya You

California State University East Bay - Hayward / United States
Business & Management / Marketing
AD Scientific Index ID: 861071
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person_outline Ya You's MOST POPULAR ARTICLES
1-) A meta-analysis of electronic word-of-mouth elasticityY You, GG Vadakkepatt, AM JoshiJournal of Marketing 79 (2), 19-39, 20155152015
2-) How CEO/CMO characteristics affect innovation and stock returns: findings and future directionsY You, S Srinivasan, K Pauwels, A JoshiJournal of the Academy of Marketing Science, 1-25, 2020422020
3-) The impact of user-generated content and traditional media on customer acquisition and retentionY You, AM JoshiJournal of Advertising 49 (3), 213-233, 2020572020
4-) The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to payY You, Y He, Q Chen, M HuInformation & Management 58 (2), 103410, 2021442021
5-) Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOMY He, Y You, Q ChenJournal of Business Research 118, 210-222, 2020312020