Yaeeun Kim

Yaeeun Kim

California State University Sacramento - Sacramento / United States
Business & Management / Marketing
AD Scientific Index ID: 5271062
CSUS
person_outline Yaeeun Kim's MOST POPULAR ARTICLES
1-) The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in ConsumersY Kim, K Park, Y Kim, W Yang, D Han, WS KimFrontiers in Psychology 11, 2994, 2020202020
2-) The Effects of Processing Fluency in Prosocial Campaigns: Effort for Self-Benefit Produces Unpleasant FeelingsY Kim, Y KimFrontiers in psychology 11, 1221, 202032020
3-) Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing CampaignsY Kim, C ReeckFrontiers in psychology 10, 2353, 201922019
4-) EXPRESS: The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand ChoiceY Kim, J SrivastavaJournal of Marketing Research, 00222437231178544, 202312023
5-) “WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKINGY Kim, A Dimoka, Y Kim, PA Pavlou, K Park2018 Global Marketing Conference at Tokyo, 8-9, 20182018