Yan Shen

Yan Shen

Dongguk University - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4856653
동국대학교
person_outline Yan Shen's MOST POPULAR ARTICLES
1-) The influence of brand image and favorability toward citizens in a product’s country of origin on product evaluation: Moderating effects of switching costsY Shen, R AhmadFrontiers in Psychology 13, 202232022
2-) Country image and product attitude: an estimation of switching costs for the Korean waveY Shen, RS KwakJournal of Korea Trade 23 (8), 45-72, 201922019
3-) 직장에서 부하직원의 상사에 대한 분노 표현: 한국과 미국의 비교 연구김지연， 이재윤， 권성우， 심연， 박인조중소기업연구 39 (4), 41-54, 201712017
4-) A Study on the Relationship between Production Country Image and Attitude toward the Product: An Estimaion of Switching Costs in Korean WaveY Shen, RS Kwak한국무역학회 국제학술대회, 867-920, 20192019
5-) 제품 생산 국가의 이미지가 제품 태도에 미치는 영향: 문화개방성과 한류 문화콘텐츠에 대한 태도의 매개효과심연， 곽노성， 이건형무역연구 15 (3), 569-593, 20192019