Yang Chun-Ming|楊俊明

Yang Chun-Ming|楊俊明

Ming Chuan University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 5293519
銘傳大學
person_outline Yang Chun-Ming|楊俊明's MOST POPULAR ARTICLES
1-) Partner choice: Adaptation of strategic collaboration between travel agenciesECS Ku, CM Yang, MY HuangJournal of hospitality & tourism research 37 (4), 516-536, 2013
2-) The effects of temperature cues on charitable donationD Rai, CW Lin, CM YangJournal of Consumer Marketing 34 (1), 20-28, 2017272017
3-) PENETRATINGADOLESCENTS’MENTALMODELSOF MP3 WITH ZMETIL Ling, CM Yang, YF Liu, YH TsaiAdolescence 44 (176), 2009242009
4-) Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibilityL Wang, Y You, CM YangInternational Journal of Research in Marketing 37 (3), 557-571, 2020232020
5-) Buy four get 30% off: how consumers respond to missing a quantity discountWH Huang, CM YangEuropean Journal of Marketing 49 (7/8), 1326-1342, 2015222015