Yangzhi (Nicole) Jiang|Yangzhi Jiang

Yangzhi (Nicole) Jiang|Yangzhi Jiang

BNU-HKBU-United International College - Zhuhai / China
Business & Management / Strategic Management
AD Scientific Index ID: 4836066
联合国际学院
person_outline Yangzhi (Nicole) Jiang|Yangzhi Jiang's MOST POPULAR ARTICLES
1-) Mapping Networks in Corporate Social Responsibility Communication on Social Media: A New Approach to Exploring the Influence of Communication Tactics on Public Responses   YN Jiang, H Park Public Relations Review 48 (1), 102143, 2021 62021
2-) A human touch and content matter for consumer engagement on social mediaH Park, Y JiangCorporate Communications: An International Journal 26 (3), 501-520, 202192021
3-) The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on InstagramYN Jiang, H ParkJournal of Interactive Advertising, 202182021
4-) Citizens’ engagement in health risk communication and preventive behaviors: the mediating role of perceived shared responsibility in the COVID-19 pandemicY Jiang, H ParkJournal of Communication in Healthcare, 1-10, 20242024
5-) Trends in Theoretical Public Relations ResearchS Kim, YN Jiang, A OdenPRism, 20232023