Yanina Rashkova

Yanina Rashkova

EDHEC Business School (Université Côte d'Azur) - Roubaix / France
Others
AD Scientific Index ID: 5409783
EDHEC Business School
person_outline Yanina Rashkova's MOST POPULAR ARTICLES
1-) Addressing the Societal Challenges in Organizations: The Conceptualization of Mindfulness Capability for Social JusticeY Rashkova, L Moi, F CabidduJournal of Business Ethics, 202382023
2-) Online integrated marketing communication strategies of international brands: standardization vs. adaptation approachesY Rashkova, L Moi, E Marku, F CabidduJournal of Marketing Communications, 1-24, 202372023
3-) Moving forward better marketing for a better world: a path for new research opportunitiesY Rashkova, L MoiItalian Journal of Marketing, 202322023
4-) The next frontier of Digital Business Model InnovationL Moi, Y Rashkova, F CabidduResearch Handbook on Digital Strategy, 1-23, 202312023
5-) Infusing Mindfulness for Social Justice: New Perspectives for Sustainable Human Resource ManagementY Rashkova, L Moi, F CabidduSustainable Development of Human Resources in a Globalization Period, 202212022