Yaniv Gvili

Yaniv Gvili

Ono Academic College - Kiryat Ono / Israel
Business & Management / Marketing
AD Scientific Index ID: 404120
הקריה האקדמית אונו
person_outline Yaniv Gvili's MOST POPULAR ARTICLES
1-) How credible is e-word of mouth across digital-marketing channels?: the roles of social capital, information richness, and interactivityS Levy, Y GviliJournal of Advertising Research 55 (1), 95-109, 20151672015
2-) Consumer engagement with eWOM on social media: The role of social capitalY Gvili, S LevyOnline information review, 20181392018
3-) Antecedents of attitudes toward eWOM communication: differences across channelsY Gvili, S LevyInternet Research 26 (5), 1030-1051, 20161382016
4-) Consumer engagement in sharing brand-related information on social commerce: The roles of culture and experienceY Gvili, S LevyJournal of Marketing Communications 27 (1), 53-68, 2021902021
5-) Online shopper engagement in price negotiation: the roles of culture, involvement and eWOMS Levy, Y GviliInternational Journal of Advertising 39 (2), 232-257, 2020492020