Yanliu Huang

Drexel University - Philadelphia / United States

Business & Management / Marketing

AD Scientific Index ID: 1296078

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Yanliu Huang's MOST POPULAR ARTICLES

1-) The effect of in-store travel distance on unplanned spending: Applications to mobile promotion strategiesSK Hui, JJ Inman, Y Huang, J SuherJournal of Marketing 77 (2), 1-16, 20134272013

2-) Deconstructing the “first moment of truth”: Understanding unplanned consideration and purchase conversion using in-store video trackingSK Hui, Y Huang, J Suher, JJ InmanJournal of Marketing Research 50 (4), 445-462, 20131532013

3-) Choice under restrictionsS Botti, S Broniarczyk, G Häubl, R Hill, Y Huang, B Kahn, P Kopalle, ...Marketing Letters 19 (3), 183-199, 20081032008

4-) “I want to know the answer! Give me fish’n’chips!”: The impact of curiosity on indulgent choiceC Wang, Y HuangJournal of Consumer Research 44 (5), 1052-1067, 2018652018

5-) Counting every thought: Implicit measures of cognitive responses to advertisingY Huang, JW HutchinsonJournal of Consumer Research 35 (1), 98-118, 2008642008

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