NEWS
Print Your Certificate
The 2025 AD Scientific Index is here—explore updated university and researcher rankings!
New! Young University / Institution Rankings 2025
New! The 2025 Edition of the AD Scientific Index is now live!
New! Art & Humanities Rankings 2025
New! Social Sciences and Humanities Rankings 2025
"Exciting Update! The 2025 Edition of the AD Scientific Index is now live!
AD
Scientific Index 2025
Scientist Rankings
University Rankings
Subject Rankings
Country Rankings
login
Login
person_add
Register
insights
H-Index Rankings
insights
i10 Productivity Rankings
format_list_numbered
Citation Rankings
subject
University Subject Rankings
school
Young Universities
format_list_numbered
Top 100 Scientists
format_quote
Top 100 Institutions
format_quote
Compare & Choose
local_fire_department
Country Reports
Yann Truong
Burgundy School of Business (École Supérieure de Commerce de Bourgogne) - / France
Business & Management / Business Administration
AD Scientific Index ID: 1659775
Registration, Add Profile,
Premium Membership
Print Your Certificate
Ranking &
Analysis
Job
Experiences (0)
Education
Information (0)
Published Books (0)
Book Chapters (0)
Articles (0)
Presentations (0)
Lessons (0)
Projects (0)
Congresses (0)
Editorship, Referee &
Scientific Board (0 )
Patents /
Designs (0)
Academic Grants
& Awards (0)
Artistic
Activities (0)
Certificate / Course
/ Trainings (0)
Association &
Society Memberships (0)
Contact, Office
& Social Media
person_outline
Yann Truong's MOST POPULAR ARTICLES
1-)
New luxury brand positioning and the emergence of masstige brandsY Truong, R McColl, PJ KitchenJournal of Brand Management 16 (5), 375-382, 20095062009
2-)
Intrinsic motivations, self-esteem, and luxury goods consumptionY Truong, R McCollJournal of retailing and consumer services 18 (6), 555-561, 20114042011
3-)
Status and conspicuousness–are they related? Strategic marketing implications for luxury brandsY Truong, G Simmons, R McColl, PJ KitchenJournal of strategic marketing 16 (3), 189-203, 20084002008
4-)
Perceived intrusiveness in digital advertising: strategic marketing implicationsY Truong, G SimmonsJournal of strategic marketing 18 (3), 239-256, 20102522010
5-)
Personal aspirations and the consumption of luxury goodsY TruongInternational Journal of Market Research 52 (5), 655-673, 20102372010
ARTICLES
Add your articles
We use cookies to personalize our website and offer you a better experience. If you accept cookies, we can offer you special services.
Cookie Policy
Accept