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Yanqun He
Fudan University - Shanghai / China
Business & Management / Marketing
AD Scientific Index ID: 695040
复旦大学
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Yanqun He's MOST POPULAR ARTICLES
1-)
Understanding luxury consumption in China: Consumer perceptions of best-known brandsL Zhan, Y HeJournal of Business Research 65 (10), 1452-1460, 20124762012
2-)
A mediation model of tourists\' repurchase intentions for packaged tour servicesY He, H SongJournal of Travel Research 47 (3), 317-331, 20092812009
3-)
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour servicesL Jin, Y He, H SongTourism Management 33 (2), 266-275, 20121232012
4-)
How power states influence consumers\' perceptions of price unfairnessL Jin, Y He, Y ZhangJournal of Consumer Research 40 (5), 818-833, 20141152014
5-)
The recent versus the out-dated: An experimental examination of the time-variant effects of online consumer reviewsL Jin, B Hu, Y HeJournal of Retailing 90 (4), 552-566, 2014882014
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