Yanwen Wang

Yanwen Wang

University of British Columbia - Vancouver / Canada
Business & Management / Marketing
AD Scientific Index ID: 667450
person_outline Yanwen Wang's MOST POPULAR ARTICLES
1-) Perceived harm, addictiveness, and social acceptability of tobacco products and marijuana among young adults: marijuana, hookah, and electronic cigarettes win Substance use & misuse 50 (1), 79-89, 2015
2-) Conducting research in marketing with quasi-experiments Journal of Marketing 86 (3), 1-20, 2022
3-) Enduring effects of goal achievement and failure within customer loyalty programs: A large-scale field experiment Marketing Science 35 (4), 565-575, 2016
4-) How can machine learning aid behavioral marketing research? Marketing Letters 31, 361-370, 2020
5-) A border strategy analysis of ad source and message tone in senatorial campaigns Marketing Science 37 (3), 333-355, 2018