Yanwen Wang

Yanwen Wang

University of British Columbia - Vancouver / Canada
Business & Management / Marketing
AD Scientific Index ID: 667450
person_outline Yanwen Wang's MOST POPULAR ARTICLES
1-) Perceived harm, addictiveness, and social acceptability of tobacco products and marijuana among young adults: marijuana, hookah, and electronic cigarettes winCJ Berg, E Stratton, GL Schauer, M Lewis, Y Wang, M Windle, M KeglerSubstance use & misuse 50 (1), 79-89, 20153282015
2-) Conducting research in marketing with quasi-experimentsA Goldfarb, C Tucker, Y WangJournal of Marketing 86 (3), 1-20, 20221182022
3-) Enduring effects of goal achievement and failure within customer loyalty programs: A large-scale field experimentY Wang, M Lewis, C Cryder, J SpriggMarketing Science 35 (4), 565-575, 20161092016
4-) How can machine learning aid behavioral marketing research?L Hagen, K Uetake, N Yang, B Bollinger, AJB Chaney, D Dzyabura, ...Marketing Letters 31, 361-370, 2020572020
5-) A border strategy analysis of ad source and message tone in senatorial campaignsY Wang, M Lewis, DA SchweidelMarketing Science 37 (3), 333-355, 2018452018