Yany Gregoire

Yany Gregoire

HEC Montréal École de Gestion - Montréal / Canada
Business & Management / Marketing
AD Scientific Index ID: 651114
École des hautes études commerciales de Montréal
person_outline Yany Gregoire's MOST POPULAR ARTICLES
1-) When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidanceY Grégoire, TM Tripp, R LegouxJournal of marketing 73 (6), 18-32, 20099772009
2-) Customer betrayal and retaliation: when your best customers become your worst enemiesY Grégoire, RJ FisherJournal of the Academy of Marketing Science 36 (2), 247-261, 20088692008
3-) The effects of relationship quality on customer retaliationY Grégoire, RJ FisherMarketing Letters 17, 31-46, 20066712006
4-) A comprehensive model of customer direct and indirect revenge: Understanding the effects of perceived greed and customer powerY Grégoire, D Laufer, TM TrippJournal of the Academy of Marketing Science 38, 738-758, 20106832010
5-) Service encounters, experiences and the customer journey: Defining the field and a call to expand our lensCM Voorhees, PW Fombelle, Y Gregoire, S Bone, A Gustafsson, R Sousa, ...Journal of Business Research 79, 269-280, 20176752017