Yanyan Li

Yanyan Li

University of Southern California - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 5410084
person_outline Yanyan Li's MOST POPULAR ARTICLES
1-) Mining consumer minds: Downstream consequences of host motivations for home-sharing platforms Journal of Consumer Research 48 (5), 817-838, 2022
2-) R2M index 1.0: assessing the practical relevance of academic marketing articles Journal of Marketing 85 (5), 22-41, 2021
3-) Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing DecisionJ Chung, G Venkataramani Johar, Y Li, O Netzer, M PearsonACR North American Advances, 20182018
4-) What Makes You Like? Bodily, Facial, or Social-Economic AttractivenessKM Chen, YW Hsieh, Y Li, MJ LinSSRN, 0